Wasn't this guy the bad guy in James Bond? 
What can you learn from the best speaking and coaching websites on the market?
A key to success is to learn from the experts. And the biggest names in the industry have gotten there for a reason: they know what they’re doing.
So what is really going on underneath the surface on their websites? How can you replicate that success without ripping it off? And what are the psychological triggers at play?
There are five things that the best speaking sites do:
1) They all have a clear and compelling call to action. But not in the way most internet marketing experts talk about. You land on these homepage homepage of these leaders and there’s tons of stuff (they rarely look like the traditional ugly squeeze pages)
BrianTracy.com is NEVER going to look like this…
Yet they still have clear and compelling calls to action. They have “free gifts” you have to exchange your email address for. Sometimes the “freebie” is the main element on the homepage, sometimes it isn’t. But it is always noticeable. It always draws the eye and captures fascination. The key to doing this is to provide a gift that stands out and is based on what your market wants. Use subtle arrows and bright oranges (orange attracts the eye in the most effective way for marketing both online and offline. Red attracts more attention but it subconsciously says “warning.” You don’t want that). The best way to start is to place your “freebie offer” on the right sidebar in of your page. If you’re using wordpress for your site (you should be), open up the “widgets” menu, drag “text” to the top of the menu, and add an image of your headline and free report/video in html and paste the html code for the email optin beneath it.
2) They all establish authority. Even though many big name speakers have been around for decades and are internationally renown, they still take the time to establish themselves as an authority on their subject. This can be done through espousing your expertise through videos, blog posts, free training, and social proof.
3) They all feature compelling social proof on the homepage. Tony Robbins dot com does this very well, there are revolving quotes and testimonials from well known, famous people who have endorsed him. Keep in mind that these endorsements must meet the needs and interests of your market. Robbins appeals to a mass audience, therefore he has movie stars, business leaders, spiritual leaders, tv stars, authors, and so on – big communicators that the masses recognize. Get endorsed by a big name in your field, and you become associated with that endorser and are even considered an equal to them because you (the expert) were able to help that person (the celebrity). If you don’t have those big name endorsements, use testimonials from people you have worked with. Follow our guide on creating the perfect testimonial here.
4) Speaking Videos. The biggest thing that conference and event planners are concerned with are:
- Will you add value to the audience? (Do you know what you’re talking about?)
- Will you not be boring? (How engaged are your audiences?)
Video is the best way to convey that. But instead of making a montage video featuring your quippiest one-liners and crescendo’s, feature entire points and stories. So often for a trainer, the format you use in speaking is you make your point, prove/illustrate it with a story/vignette, then restate the point in a different way. Instead of just having the video of you making the BIG POINT, feature a few different videos of entire vignettes. And please (please), refrain from the temptation to use dramatic music (ie Flight Of The Valkyries, Chariots Of Fire, techno music, etc…) or flashy graphics.
Related articles
- How to Design Social Proof That Drives Sales (dtelepathy.com)
- Score! How to Reach your Website Goals Easily (themogulmom.com)
- Final Words on Personal Homepages! (ca346f11303.wordpress.com)
