YouTube’s a fantastic resource for reaching out to new customers, fans, followers, and especially conference planners looking for keynote speakers to hire. But what do you need to do in each video to get people to actually go to your site?
There are three things to say in the video in terms of your content. These short freebie videos should stay in the 1-3 minute range. 90 seconds is the sweet spot. First for the content:
1. Start at the beginning with your intro – “Here’s who I am, why I’m doing this, who I help, and what I help them with.”
Here’s a quick example on this format:
“Hey there, this is Jake Gudger and Brad Granger from Embark Internet Marketing. We believe that if you have a message that will help improve people’s lives – than there’s an audience waiting for it. We help speakers and coaches just like you build internet marketing systems that help you reach a bigger audience than you ever thought possible…”
Once you’ve introduced yourself to your audience it’s time to share with them…
2. The video content. Start with framing the content as answering a common question you receive from your customers. Say, “one of the most common questions I get is…”
Don’t pitch them. Just get right into the content. Don’t talk about how if they go to your site they’ll get access to a free ebook that teaches them how to xyz – just answer that question.
3. CTA for subscribing to the youtube channel and to visit the site for more information. Say, “If you found this video useful, subscribe by clicking the orange button above. And visit [yourdomain.com] for more presentations showing how to [what you teach them].”
That’s it.
Related articles
- How to optimise a video for YouTube (marketing.yell.com)
- How to upload a video to YouTube (marketing.yell.com)
- How And Why You Should Market Your Youtube Videos (tfollowers.com)
