How do you put together a sales video? Well here’s a simple 14.5 sequence that will cover all the bases – from grabbing their attention upfront to having them think “I’ve got to have this!”
1) Get Attention with your greeting
2) Identify the biggest problem they’re having
3) Establish scarcity of offer/video
4) Paint a picture of their big dream (where they want to go/the results your product helps them achieve)
5) Remind them of that big problem
6) Announce the Solution
7) List Features and Benefits of the product
Demonstrate Authority, Credentials, Success Story
9) Share Social Proof, Success Stories, Case Studies, Testimonials
10) Give Guarantee
11) Share Bonuses
12) Call to action based on desire and logic
13) Give Warnings about what could happen if they don’t buy
14) Call to action based on fear
14.5) Thank you’s, congratulations, and conclusion
This process should not take more that 12-20 minutes. For more in-depth and robust information on how to create sales videos and pre-sell your training products before you ask people to buy, check out our complementary presentations on the Big Kahuna List Builder System.
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